OUR STORY

Welcome to Micho & Mary a brand born from tradition, flavor, and family.

I grew up in San Jose, California, where I spent most of my childhood with my grandparents. They were local entrepreneurs who owned several businesses in town, but more importantly, they were generous, hardworking, and deeply rooted in the community. Without even realizing it, I was being shaped by their entrepreneurial spirit.

Some of my most cherished memories are of their ranch—picking fruit straight from the trees, savoring my grandmother’s home-cooked mole, and gathering around the table with family and friends. It wasn’t until years later that I understood just how much those moments inspired my journey.

After my grandfather passed, no one in my family continued his legacy of business ownership—until now.

Micho & Mary is my way of honoring that legacy. Our michelada mix is crafted with fresh, bold flavors and a deep respect for tradition. It’s more than just a drink—it’s a reminder of where I come from and a celebration of bringing people together.

Looking ahead, I see Micho & Mary as the first of many ventures. I dream of having my own hacienda with a citrus ranch, where I can grow ingredients with the same care my grandparents did.

Thank you for being part of our story. We’re so glad you’re here.

EARLY DAYS OF MICHO & MARY